Branding & Business Strategy

No goals, no glory.

Defined objectives and pointed strategic direction are the only way to solve business problems, to uncover market opportunities and to serve customers more efficiently and effectively.

We bring a new level of thought leadership, grounded in years of multi-disciplinary experience. We’ve led large scale projects alongside executives from Fortune 500 companies – and equally enjoyed the opportunity to serve entrepreneurs and national non-profit organizations.

We design and manage projects of varying scopes and have a network of expert professionals that we tap into for research, analytics, creative savvy and public relations.

Our background in customer research and insights lends “outside in” perspective to creating confident strategies, growth plans and experience blueprints.

  • Strategic planning facilitation (and building of plans)
  • Target market refinement
  • Brand positioning development
  • Growth strategies
  • Customer experience blueprints
  • Qualitative and quantitative research design
  • Focus group moderation / IDIs
  • CEO/Board-level communications

Let’s talk about a customized project that meets your organization’s needs. Together, we can find a better way to accomplish your goals.

“Kristen is in a class by herself. She combines excellent business acumen with a unique ability to listen to her clients and help them identify the path that is right for them.”

—Stephen Axel, Area VP, Robertson Lowstuter