Some of our most interesting engagements have come at times of great challenge and promise.
For the nation’s leading food bank network, led a project to identify the landscape of consumer giving and appropriate targets for the organization in the fight against hunger. Developed a market segmentation and targeting strategy which allowed the organization to maximize spend and increase awareness and donations to the national organization. Aided the organization name change from America’s Second Harvest to Feeding America. Was the foundation for their cause marketing strategy to blossom to large Fortune 500 companies such as Kraft and Mars.